Ad copy
Ad copy that stops the scroll and sounds like you
Tell us what you sell and who it is for. In under a minute you get ready-to-run ad copy for Facebook, Instagram, Google or LinkedIn, written to get one click.
Headline: Less back pain, one hour just for you Primary text: Did your neck and back feel the desk again today? Left alone, that stiffness follows you home every evening. You deserve one hour a week that's just for you. ๐ฟ Beginner yoga in your Austin neighborhood, Tuesdays and Thursdays at 7pm. Not flexible? That's who these classes are for. With up to 10 people, there's no room full of experts. Your back and neck ease up after work, and the evening feels like yours again. First class $10, mats included. Book through the link.
Ever paid for clicks on an ad nobody stopped for?
You had the budget, the audience and a great offer. Then came the hard part: the words. You tried an ad copy template, swapped in your product name, and launched. It looked like every other ad in the feed, and people scrolled right past it.
Every ad that blends in costs twice: the money you pay to show it, and the customers who bought from someone who spoke to them more clearly.
Your product deserves ad copy as good as the work behind it: copy that talks about your customer, in your voice, and gives them a reason to click.
How to write ad copy with CopyDNA
- 1
Tell us about your offer
A few short questions: what you sell, who it is for, what they get and what you want them to do. If something important is missing, we ask instead of guessing.
- 2
Get your ad copy
In under a minute you have complete ad copy, built to lead the reader to one clear action: click, book or buy.
- 3
Polish until it is right
Another version, shorter, longer or for another platform. Or describe in your own words what to change.
Ad copy for every platform
Facebook and Instagram ads
Primary text and headline that speak to your customer, not to everyone.
Google search ads
Headlines and descriptions that match what people are searching for.
LinkedIn ads
Professional and human, for B2B offers.
Retargeting ads
For people who already visited, with one more good reason to come back.
Video ad scripts
For Reels, TikTok and YouTube, with the benefit in the first seconds.
Landing pages
The page your ad sends people to, from their problem to the button.
Ad copy examples
Three businesses, three platforms. Each ad came straight out of the CopyDNA questionnaire.
Facebook and Instagram ad: a small yoga studio
Ad copy Headline: Less back pain, one hour just for you Primary text: Did your neck and back feel the desk again today? Left alone, that stiffness follows you home every evening. You deserve one hour a week that's just for you. ๐ฟ Beginner yoga in your Austin neighborhood, Tuesdays and Thursdays at 7pm. Not flexible? That's who these classes are for. With up to 10 people, there's no room full of experts. Your back and neck ease up after work, and the evening feels like yours again. First class $10, mats included. Book through the link. Read the full text
Google search ad: online bookkeeping for freelancers
Ad copy Headline 1: Freelancer Books, Done for You Headline 2: Real Bookkeeper, Not Just Apps Headline 3: Fixed Price. No Tax-Time Panic Description 1: Get back the hours lost on receipts. Clean books, reports by the 10th of each month. Description 2: Works with QuickBooks & Xero. From $149/mo. Book a free 15-min call for a calm tax season. Read the full text
Instagram ad: handmade leather wallets
Ad copy Primary text: Shopping for someone who has everything? We've all given the gift that ends up in a drawer, after a polite "thanks." They deserve something made just for them. Each wallet is cut and stitched by hand in my Portland workshop from full-grain leather, and it looks better every year it's carried. Their name is engraved free. Every coffee they pay for, they think of you. ๐ From $65 with free US shipping. Order by December 15 for Christmas delivery and shop the collection on our website. Headline: The gift they'll use every day, for years Read the full text
These are real results, not edited. The businesses are illustrative examples.
Ad copy template or CopyDNA?
Frequently asked questions
What is ad copy?
Ad copy is the text of an ad: the headline, the main text and the call to action. Good ad copy talks about what the customer gets, not just about the product, and asks for one clear action.
Which platforms can I write ads for?
Any of them. In the questionnaire you choose the format, so you can ask for a Facebook or Instagram ad, a Google search ad, a LinkedIn ad, a video ad script or something else.
Do I need to be a good writer?
No. You just need to know what you sell and who it is for. We do the rest.
Who owns the ad copy?
You do. You can publish it, edit it and use it without limits.
How much does it cost?
Start free: 2 texts to use within 7 days, no credit card. After that there are monthly and yearly plans, depending on how many texts you need.
Your next ad starts with a few questions
The right person sees it, recognizes themselves and clicks. And every word sounds like you, because it comes from your answers.
Write your first text freeYour first 2 texts are free to use within 7 days, no credit card.