CopyDNA
Marketing copy examples
Marketing copy examples you can learn from
Four real marketing copy examples for four small businesses: an email to customers, a product description, a LinkedIn post and a cold email. Each one came out of the CopyDNA questionnaire, unedited.
The examples
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Email to past customers: a dog groomer launches a mobile van
Marketing copy Subject: A clean, calm dog, without leaving home Hi, The car ride, the busy salon, half your Saturday gone on drop-off and pick-up. Keep doing it that way, and every grooming day costs your dog its calm and costs you your weekend. You both deserve easier. So now my van comes to you. Your dog gets the same groomer it already knows, one dog at a time. The van has its own water and power, so you don't need to provide a thing. Van visits start March 3. Reply to this email to book your first one at 15% off, my thank-you for being a customer, and open your door to a clean, calm dog with your Saturday still yours. Read the full text
Product description: a lavender soy candle
Marketing copy A calm evening that smells like a real garden You lit a candle to unwind, and the scent felt fake. Maybe a headache came with it, or a curl of black smoke. That's no way to end a long day. Your evening deserves the real thing. Real lavender essential oil means the room smells like the flower itself. 100% soy wax and a cotton wick keep the flame soft and clean. Hand poured in small batches in Vermont, it's a gentle gift for yourself or someone you love. About 45 hours of quiet glow for $28. Add it to your cart and let tonight slow down. Read the full text
LinkedIn post: a freelance web designer offers a website audit
Marketing copy Find out exactly what stops visitors from contacting you before you pay for a redesign. Your service is good. People find your website. And then most of them leave without sending a single message. The usual advice is a full redesign: new look, new bill. Too often the result is the same quiet inbox, because nobody identified the real problem first. Meanwhile, every week the site stays as it is, someone who was ready to hire takes their business elsewhere. You deserve to spend money only where it changes something. And you deserve to make that call based on clear reasons, not on a hunch or a sales pitch. That's why I offer a website audit for small service businesses. Nine years of designing websites taught me where to look when a site gets visits but no inquiries. You get a written report with the 10 most important fixes, ordered by impact. You see what is holding visitors back, and you know what to fix first and what can wait. Instead of a vague overhaul, you have a short, clear list in front of you. You decide where the budget goes, and every fix has a reason behind it. 👉 The audit costs $190, and your report is ready within 5 business days. Send me a message with the word AUDIT to find out what your site needs first. Read the full text
Cold email: an office cleaning company
Marketing copy Subject: Walk into a clean office every morning Hi, Did you check this morning whether the cleaners actually came? When they don't show, your day starts with complaints instead of work. You already have enough on your plate. Cleaning shouldn't need managing. We clean in the evening after you close. The same team comes every visit, so they know your office. If something is missed, we come back the same day for free. We're insured, and the monthly price is agreed in advance. You just walk into a clean office, without thinking about it. Reply to this email to schedule a free walkthrough, and we'll see exactly what your office needs. Read the full text
These are real results, not edited. The businesses are illustrative examples.
How to get marketing copy like this
- 1
Answer a few questions
What you offer, who it is for, what they get and what you want them to do.
- 2
Get your text
In under a minute you have a complete text, built to lead the reader to one clear action.
- 3
Polish until it is right
Another version, shorter, longer or in another format. Or describe in your own words what to change.
What these examples have in common
The reader comes first
Each text opens with the reader and what they want, not with the business.
Benefits, with proof
Features like "same team every visit" appear as proof for a benefit the reader cares about.
Only real details
Prices, dates and guarantees come from the business owner. Nothing is invented.
One clear action
Every text ends by asking for one thing: reply, book, add to cart or send a message.
Frequently asked questions
What is marketing copy?
Marketing copy is any text written to make the reader act: an ad, a product description, an email, a post or a landing page.
Can I use these examples as templates?
You can learn from them, but a template sounds like everyone else. CopyDNA writes a new text from your own answers, so it fits your product and sounds like you.
How much does it cost?
Start free: 2 texts to use within 7 days, no credit card. After that there are monthly and yearly plans, depending on how many texts you need.
Your marketing copy, in your own voice
Answer a few questions and get a text built to persuade, that sounds like you.
Write your first text freeYour first 2 texts are free to use within 7 days, no credit card.