CopyDNA
Hire a copywriter
Hire a copywriter or write it yourself?
You need a post, an ad, an email or a whole landing page, and the words have to sell. So you start wondering whether to hire a copywriter or try writing it yourself.
This guide shows what a copywriter actually does, what affects the price, and when writing it yourself is the better choice.
What does a copywriter do?
A copywriter writes text whose job is to make the reader act: buy, book, sign up or reply. Unlike a content writer, who mainly informs, a copywriter is measured by one thing: did the reader take the action.
- Learns your product, your customer and what makes you different.
- Turns features into benefits the reader cares about.
- Writes headlines, ads, emails, landing pages and video scripts.
- Adjusts the text until it sounds right and asks for one clear action.
What affects the price of a copywriter?
There is no single price. A freelance copywriter usually quotes by project, and the price depends on:
- Experience. A copywriter with proven results in your field charges more, and often saves you rounds of edits.
- Type and length of the text. A short ad and a full sales page are very different jobs.
- Research. Interviews with you or with customers take time and add to the price.
- Revisions. Check how many rounds of changes are included.
The best way to compare: ask two or three copywriters for a quote and a sample of similar work.
When is a copywriter the right choice?
- A large campaign or a launch, where every word is tested and the budget is high.
- A brand voice that has to be built from zero.
- You simply have no time to be involved at all.
When can you write it yourself?
More often than you think. Nobody knows your business, your customers and the questions they ask better than you. What usually stops people is not knowledge but the blank page: where to start, what to say first, and how to make it persuasive without sounding like an ad.
- Everyday texts: posts, emails to customers, WhatsApp messages, product descriptions.
- Texts that should sound like you, because people buy from you personally.
- When you need a text today, not in a week.
Copywriter or CopyDNA: a quick comparison
Many businesses use both: a copywriter for the big launch, and CopyDNA for the posts, emails and ads in between.
Frequently asked questions
What is the difference between a copywriter and a content writer?
A content writer mainly informs and teaches, for example in blog articles. A copywriter writes text that should lead to an action, such as buying, booking or signing up.
How do I choose a freelance copywriter?
Ask for samples of similar work, check how many revisions are included, and make sure they ask about your customer before they write.
Can I write good copy without experience?
Yes. Focus on one reader, lead with what they get, use plain words and ask for one clear action. CopyDNA guides you through it with a few questions.