CopyDNA
Promo video script
A promo video script that keeps people watching
Tell us what you are promoting and who it is for. In under a minute you get a promotional video script, ready to film, that ends with one clear action.
Scene 1 (0:00–0:06) (A dog sits by the front door, staring at it.) VO: A tired, happy dog when you get home, and a workday without the guilt. Scene 2 (0:06–0:15) (At a desk, an owner checks the time and winces.) VO: Ever felt that 2 p.m. pang? Your dog is at the door, keeping score. Another long day of waiting, then zoomies all evening…
Ready to film, but not sure what to say?
The camera is set up, or the editor is waiting. You know your business inside out, but turning it into a short video is another story. So you improvise, ramble for a minute, and the point arrives after most people have already swiped away.
Or you write a script that lists everything you do, and it sounds like a commercial nobody asked for.
Your video deserves a script that grabs the viewer from the first seconds, talks about what they care about, and tells them exactly what to do next.
How to write a promo video script with CopyDNA
- 1
Tell us about your video
A few short questions: what you promote, who will watch, what they get and what you want them to do. If something important is missing, we ask instead of guessing.
- 2
Get your script
In under a minute you have a complete promotional video script, built to lead the viewer to one clear action.
- 3
Polish until it is right
Another version, shorter, longer or in another format. Or describe in your own words what to change.
Scripts for every kind of video
Reels, TikTok and Shorts
Short vertical videos with the benefit up front.
Video ads
A script that speaks to your viewer, not to everyone, and asks for one click.
Website and YouTube promos
A short video that explains what you offer and why it matters.
Launches and events
A new product, service or event, told so people want to be part of it.
Promo video script example
A dog walking service needs a 45-second video. This script came straight out of the CopyDNA questionnaire.
Topic: A 45-second promo video script for a dog walking service
Promo video script Scene 1 (0:00–0:06) (A dog sits by the front door, staring at it.) VO: A tired, happy dog when you get home, and a workday without the guilt. Scene 2 (0:06–0:15) (At a desk, an owner checks the time and winces.) VO: Ever felt that 2 p.m. pang? Your dog is at the door, keeping score. Another long day of waiting, then zoomies all evening. Scene 3 (0:15–0:20) (The dog sighs dramatically on the rug.) VO: Your dog deserves a great day, even when yours is packed. So do you. Scene 4 (0:20–0:34) (A walker clips on the leash. Tail goes wild.) VO: Here in Denver, your dog gets the same walker every time. A buddy, not a stranger. Groups of up to 3 dogs, so your dog gets real attention. We're insured, and after every walk you get a photo and a short update. Scene 5 (0:34–0:45) (The owner smiles at a phone photo. Evening: the dog flops onto the couch, out cold.) VO: You smile at your desk. Your dog snores on the couch. Book a free meet-and-greet walk and see your dog and walker click before you commit. After that, it's $25 per 45-minute walk. Read the full text
This is a real result, not edited. The business is an illustrative example.
Regular chat or CopyDNA?
Frequently asked questions
What makes a good promotional video script?
It hooks the viewer in the first seconds, shows a moment they recognize, and then shows what changes for them. It keeps to the real details and ends with one clear action, like booking or visiting your site.
How long should a promo video script be?
Shorter than most people think. Spoken at a natural pace, 30 seconds is roughly 70 to 80 words. Write the length you need in the questionnaire, like "45-second video", and ask for a shorter version if it runs long.
Can I get a script for Reels, TikTok or YouTube?
Yes. Tell us where the video will run and how long it should be, and the script is written for that. Need a cut for another platform? Ask for another version.
Do I need to be a good writer?
No. You just need to know what you are promoting and who it is for. We do the rest.
How much does it cost?
Start free: 2 texts to use within 7 days, no credit card. After that there are monthly and yearly plans, depending on how many texts you need.
Your next video starts with a few questions
The right viewer watches to the end, recognizes themselves and acts. And every word sounds like you, because it comes from your answers.
Write your first text freeYour first 2 texts are free to use within 7 days, no credit card.