Ads

Google and Facebook ads that persuade and follow the platform rules

Tell us about your business and get a set ready to paste: headlines and descriptions for Google, or texts and headlines for Facebook and Instagram. Every component is checked against the character limit and the policy rules.

How many ads were rejected, or brought no one?

You wrote an ad and pasted it, and the platform sent back a message: too long, an exclamation mark in a headline, wording that is not allowed. Fix, resubmit and wait.

And an ad that was approved can still get no response. 15 different headlines for Google and three texts for Facebook are a full job, waiting for a free evening.

And every ad that does not persuade costs twice: the time put into it, and the customer who searched and found someone who spoke to them more clearly.

Your advertising deserves a set of ads that speaks to the reader, in your voice, and is built from the start for the platform rules.

How to write ads with CopyDNA

  1. 1

    Pick a platform and tell us about your business

    Google or Facebook and Instagram, and a few words on the business, the reader, the offer and the action you want from them. A price or a promotion enters the ad only if you provided it.

  2. 2

    Get a checked set

    For Google: 15 headlines up to 30 characters and 4 descriptions up to 90. For Facebook and Instagram: 3 primary texts, 5 headlines, 3 descriptions and a call-to-action button. Every component has a character counter.

  3. 3

    Copy and paste into the platform

    The set does not connect to your ad account. You publish it yourself, after checking it against your landing page.

What is checked in every set

Writing it yourself or CopyDNA?

Writing it yourselfCopyDNA
Counting characters by handA character counter for every component
Rejected and fixed after publishingChecked against the rules before pasting
15 headlines that look alikeDifferent headlines, each standing on its own
A general toneSounds like you
Prices and promises from imaginationOnly what you provided

Frequently asked questions

How many characters are allowed in a Google headline?

30 characters for a headline and 90 for a description in a responsive search ad. The rules change, so check the platform interface before publishing.

What is the right length for Facebook and Instagram text?

The first line, about 125 characters, has to hold the ad on its own, because the rest of the text is cut after a few lines.

Does the set publish by itself?

No. You copy it and paste it into the platform, and publishing is yours.

Is approval guaranteed?

No. The set is checked against the known rules, but approval is up to the platform.

How much does it cost?

An ad set counts as one text. You start free: 2 texts to use within 7 days, no credit card. After that there are monthly and yearly plans.

Your next ad set starts with a few questions

In about two minutes a set ready to paste is waiting, written in your voice.

Write your first text free

2 free texts to use within 7 days, no credit card needed.