Product descriptions

Product descriptions that persuade shoppers to add to cart, in your voice

Tell us about the product and the buyer. You get a short description next to the price and a long one below it, written so the buyer takes one step: add to cart.

Write your first text free See pricing

How many good products are still waiting for a buyer?

The product is good and the work behind it is real. Yet the page holds a line or two of materials and sizes, and the shopper scrolls on.

Did you ask a chatbot to write it? You got a polished description that sounds like every other store. Except you.

And every product that does not sell costs twice: the hours put into it, and the shopper who went to a store that spoke to them more clearly.

A good product deserves a description as good as it is: one that speaks to the buyer, in your voice, and gives them a reason to add to cart.

How to write a product description with CopyDNA

  1. 1

    Tell us about the product

    A few short questions: what the product is, who it suits, what the buyer gains and what matters for them to know. If an important detail is missing, we ask instead of guessing.

  2. 2

    Get a short and a long description

    A short description next to the price and a long one below: what you get, why it is worth it and who it suits. The two never repeat the same sentences.

  3. 3

    Polish and copy to your store

    Ask for a shorter or longer version, or write in your own words what to change. Then copy it into the product page, or write straight from your site admin with the plugin.

A description for every kind of store

Description template or CopyDNA?

TemplateCopyDNA
The same sentences as other storesWritten for your product and its buyer
A list of featuresEvery feature turned into a benefit for the buyer
Still needs filling in and editingReady to copy
General promisesOnly what is true about the product
One description, and that is itA short and a long description, and more versions on request

Frequently asked questions

How do you write a product description that sells?

Start with the buyer: what they gain from the product. Then the feature comes as proof, with real details, and the description ends with one clear step. A description of features alone stays a list.

What is the right length for a product description?

A short one next to the buy button, and a long one below it for the buyer who wants to know more. With CopyDNA you write both together.

Can I write many products?

Yes. Each product is written separately, and there is a separate monthly allowance for product descriptions. The details are on the pricing page.

Do I need to know how to write?

No. It is enough to know what you offer and who it is for. The rest is done for you.

How much does it cost?

You start free: 2 texts to use within 7 days, no credit card. After that there are monthly and yearly plans, depending on how many texts you need.

Your next product description starts with a few questions

Shoppers recognize what they were looking for and add to cart. And every word sounds like you, because it was born from your answers.

Write your first text free

2 free texts to use within 7 days, no credit card needed.